An edition of ThinkPad
ThinkPad
A Different Shade of Blue; Building a Successful IBM Brand
by Deborah A. Dell and J. Gerry Purdy
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Foreword; The Seven Qualities of Enduring Brands; by Thomas J. Kosnik; It brings me great pleasure to write the foreword to a book about a product family--and a company--that has changed my life: the IBM ThinkPad family of notebook computers.
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ThinkPad: A Different Shade of Blue; Building a Successful IBM Brand
September 1, 1999Forewor, Sams
Hardcover
in English
0672317567 9780672317569
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Book Details
Published in
Indianapolis
Table of Contents
Foreword.
v
Preface.
xvi
Part I.
The 1980s: A Decade of Learning
Page 1
The Defining Moment
Part 1.
The IBM PC: Teaching the Elephant to Dance
Part 2.
Compaq: Pie House Luggables
Part 3.
The IBM PC Company: From a Small Acorn
Part 4.
IBM's Losing Streak
Part 5.
Zenith and NEC: Early Portable Innovators
Part 6.
IBM Gets the Message
Part II 1990-1992: The Time of Change.
73
Part 7.
Birth of the Notebook Computer
Part 8.
The ThinkPad Before ThinkPad
Part 9.
IBM Gets Serious
Part 10.
Jim Bartlett: Improving the Bench
Part 11.
Bruce Claflin: Mobile's Change Agent
Part 12.
Building a Winning Team
Part 13.
IBM Thinkpad 700C: In the Game
Part 14.
Developing the Brand
Part 15.
Unveiling a Masterpiece
Part 16.
Influencing the Influencers
Part III.
1993-1995: The Brand Emerges
Page 225
Part 17.
Errors in Judgement
Part 18.
Building the Brand
Part 19.
Entrenching Success
Part 20.
In Transition
Part 21.
Joe Formichelli: Back to Basics
Part 22.
Butterfly: A Hit That Missed
Part 23.
Per Larsen: Consummate Marketeer
Part 24.
Paying for the Journey
Part 25.
IBM: I've Been Moved (to Raleigh)
Part 26.
The Employees: Thinkpad's Backbone
Part IV.
1996 and Beyond: The Brand Reigns
Page 379
Part 27.
Steve Ward: Operations Master
Part 28.
ThinkPad After ThinkPad
Part 29.
The IBM ThinkPad iSeries
Part 30.
The Journey Continues
The Authors Final Insights.
449
Part A.
Where Are They Now?
Part B.
ThinkPad Timeline
Part C.
PC Timeline
References.
493
Index.
497
Edition Notes
Includes bibliographical references (p. [493]-496) and index.
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- Created April 29, 2008
- 18 revisions
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| November 17, 2022 | Edited by ImportBot | import existing book |
| April 28, 2021 | Edited by gravity | Edited without comment. |
| April 28, 2021 | Edited by gravity | Update covers |
| April 28, 2021 | Edited by gravity | Added new cover |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record. |