An edition of Marketing: a guide to the fundamentals
(2004)
Marketing
a guide to the fundamentals
by Patrick Forsyth
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"For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
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Previews available in: English
Subjects
Marketing, Planning, Communication in marketing| Edition | Availability |
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Marketing: Essential Principles, New Realities
March 1, 2004, Kogan Page
Paperback
in English
0749441143 9780749441142
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Book Details
Table of Contents
Marketing in context
Marketing realities
"Product" considerations
Pricing policy and tactics
Market research : reducing the risk
Routes to market : distribution channels and methodology
Marketing strategy
Marketing planning
Co-ordination and control
Influencing buyer behaviour
Marketing communications : the detail
Personal persuasive influences.
Edition Notes
Includes index.
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| August 1, 2020 | Edited by ImportBot | import existing book |
| July 16, 2019 | Edited by MARC Bot | import existing book |
| April 20, 2010 | Edited by WorkBot | update details |
| December 9, 2009 | Created by WorkBot | add works page |