An edition of Global marketing management
(2005)
Global marketing management
changes, new challenges, and strategies
2nd ed.
by Kiefer Lee
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Global marketing management: changes, new challenges, and strategies
2009, Oxford University Press, Oxford University Press, USA
in English
- 2nd ed.
0199239428 9780199239429
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Book Details
Table of Contents
Changes and new challenges
The global marketing environment
Understanding globalization
Understanding global cultures and buyer behaviour
Understanding global social and ethical issues
Opportunity analysis and selection of markets
Market entry strategies
Creating, developing, and maintaining competitive advantage
Product and brand management
Global services marketing
Management of global communications
Managing supply chain and distribution
Managing global marketing relationships
Global pricing and terms of access
Sales force management and negotiation
Organizing and controlling global marketing operations.
Edition Notes
Includes index.
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| November 28, 2012 | Edited by AnandBot | Fixed spam edits. |
| November 23, 2012 | Edited by 188.120.236.2 | Edited without comment. |
| November 23, 2012 | Edited by Anand Chitipothu | Reverted spam |
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| December 10, 2009 | Created by WorkBot | add works page |