Despite today's low cattle prices you can make a good profit with a small beef cattle operation. This book will show you how. Joel's Salad Bar Beef prototype as described is a financially better suited prototype for 95% of the cow-calf producers in the United States than the sale of commodity calves or yearlings. However, this is not just a "how-to" book. It is also a book of philosophy, feelings, and beliefs. Some may wish that Joel would just stick to the "facts," but for learning to be truly effective it must necessarily be a triad of why, how and who. "Why" consists of basic principles, observations and deeply held beliefs. "How" is the specific proven responses to specific problems, and "who" is your psychological support group or cheerleading squad. Joel's Salad Bar Beef program is a proven, profitable prototype that can make an excellent profit from a small cow herd regardless of the commodity price of calves. - Foreword.