An edition of Winning the reputation game
(2016)
Winning the reputation game
by Grahame R. Dowling
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Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage
2016, MIT Press
in English
0262335085 9780262335089
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Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage
2016, MIT Press
in English
0262335077 9780262335072
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Book Details
Table of Contents
Preface
The value of a winning corporate reputation
Corporate reputation as a strategic game
How corporate reputations are formed & work
Strategy-led corporate reputations
Simply better
Corporate storytelling
Managing corporate reputations : top down
Measusring corporate reputations: Keeping score
Keeping out of trouble
Distracting reputation myths
Frequently asked questions
Epilogue .
Edition Notes
"Creating stakeholder value and competitive advantage"-- Jacket.
Includes bibliographical references and index.
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| January 15, 2023 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |