"The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies.

It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--BOOK JACKET.