Jerome Zomer, a colorful student and owner of a small clothing business, is searching for a way to succeed in business and in academics. Itamar Forman, a young university professor, had suggested performing an experiment never before attempted... to transform Jerome into a phenomenon. Not a phenomenon in the holy Jewish scriptures, but in his secular pursuits - his business and his studies. By using the same unconventional methods which are light years away from Jerome's reality - Jewish methods and techniques that are taught in Hasidic yeshivas and have been passed down from generation to generation within closed Jewish communities, helping individual Jews to develop a remarkable intelligence and an exceptional memory.