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Previews available in: French
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Le plan marketing à l'usage du manager
2009, Eyrolles-Éd. d'Organisation
in French
2212542453 9782212542455
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Edition Notes
La couv. porte en plus : "les objectifs, la stratégie, la tactique"
En appendice, choix de documents.
Bibliogr. p. 213. Glossaire. Index.
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