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The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
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Previews available in: English
Subjects
Business forecasting, Industrial managementShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Advances in Business and Management Forecasting
Nov 23, 2011, Emerald Group Publishing Limited
hardcover
0857249592 9780857249593
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2
Advances in Business and Management Forecasting
2009, Emerald Group Publishing Limited
electronic resource
in English
1848555482 9781848555488
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Feedback?August 2, 2020 | Edited by ImportBot | import existing book |
June 28, 2019 | Created by MARC Bot | import new book |