An edition of Media research techniques
(1991)
Media research techniques
2nd ed.
by Arthur Asa Berger
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Subjects
Methodology, Mass media, Research, Research, methodology| Edition | Availability |
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Book Details
Table of Contents
Guided research projects
Research logs
Content analysis: newspaper comics pages
Survey interviews: media utilization
Social roles: television soap opera characters
Depth interviews: favorite singers and records
Rhetorical analysis: magazine advertisments
Library research: audiences of radio talk shows
Focus groups: reasons for attending films
Experiments: humor
Participant observation: video game players
Historical research: images of shopping malls in the popular press
Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press
Writing with style
Avoiding common writing errors
Avoiding common reasoning errors
Writing a research report
References
Name index
Subject index
About the author.
Edition Notes
Includes bibliographical references (p. 167-168) and indexes.
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| August 14, 2020 | Edited by ImportBot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 1, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |