An edition of Arthur W. Page
(2001)
Arthur W. Page
publisher, public relations pioneer, patriot
1st ed.
by Noel L. Griese
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1
Arthur W. Page: publisher, public relations pioneer, patriot
2001, Anvil Pub.
in English
- 1st ed.
0970497504 9780970497505
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Book Details
Table of Contents
Machine generated contents note: 1 The Training of Another American
Birth and childhood of Arthur Page
Boyhood summers in North Carolina
The Lawrenceville years
The Harvard experience
The influence of Walter Hines Page
Endnotes
2 Magazine Reporter to World's Work
Editor, 1905-1915
Staff writer for the World's Work
Meeting with the power elite
He becomes a husband and the son
of an ambassador
Metamorphosis from writer to
magazine editor
Covering the start of the World War
Endnotes
3 The Doubleday, Page Vice President,
1916-1926
Managing Doubleday magazines
and nonfiction books
Propagandist for the Allies
Back at the helm of the
World's Work
Bearing the Presidential standard
of Carter Glass
Publishing the story of the
Zimmermann telegram
Businessman Page broadens
his horizons
Early service to education
Director of Engineers Public Service
and the Vitaglass Corp.
The break with F.N. Doubleday
Endnotes
4 The New AT&T Vice President,
1927-1929
The role of Walter Gifford in bringing
Page to AT&T
Public relations at AT&T before
Arthur Page
The new vice president takes charge
Walter Gifford's financial policy
Building an ethical public
relations base
Pragmatic policies to promote sale
of services
Scientific monitoring
of public opinion
The operating companies follow
the leader
The first Bell System directorships
The socially responsible businessman
Trustee of Vassar, Teachers College
and the Jeanes Fund
Joining the right clubs
Husband, father and friend
Providing a public relations
philosophy
Endnotes
5 Reacting to the Great Depression,
1929-1935
Attending the 1930 London Naval
Conference
Slashing the employee force
Appeals to reason vs. emotion
Coping with a reduced public
relations budget
Page and the modern public
relations ethic
Conversion from Democrat
to Republican
Two speeches and a second book
Joining the AT&T and Rockefeller
bank boards
Carnegie Corp. trustee
Serving Bennington and Harvard
A private fortune isn't essential
Endnotes
6 The FCC Investigation Years,
1935-1941
AT&T reacts to investigation
Page writes his last book
The Bell Telephone Hour
Keeping employees informed:
emphasis on supervisors
Showmanship enters into AT&T
displays and special events
AT&T financial relations: envy
of big business
Sticking to telephone business
A clear public relations ethic
Hostile to the New Deal
Joining the Continental Oil and
Westinghouse boards
Myrdal and the 'American Dilemma'
In service to higher education
Last cruises of the Rampage
Page joins John Hill's 'Wise Men'
Stimson becomes FDR's war secretary
Endnotes
7 World War II through Retirement
from AT&T, 1941-1946
Keeping up morale of the
fighting forces
Preparing fighting forces for the
Normandy invasion
Second mission to Europe
Privy to Manhattan Project secrets
Helping to develop Pentagon public
relations machinery
Other government service
Campaigning for a postwar
'pax Americana'
Guiding wartime AT&T public
relations
Freedom becomes a fetish
Adding Kennecott Copper and
Prudential Insurance directorships
Precious little time for charity
Higher education and building
the postwar peace
Club memberships
Planning for retirement
Endnotes
8 Consultant and Philanthropist,
1947-1960
Establishing the consultancy
Director of and consultant to AT&T
Last years of service to the Chase
National Bank
Confronting the communist unions
in Chile
Public relations consultant
to Conoco
The Prudential and Westinghouse
boards
Indirect interlocking director
Getting reinvolved in book publishing
The Eisenhower Cabinet Report
on Transportation
Heading the New York-New Jersey
Rapid Transit Project
Defending the Girl Scouts from
the American Legion
Overseer of Harvard and other
educational service
Helping other public relations
professionals
Family man to the end
Endnotes
9 Cold Warrior, 1946-1960
The Stimson Committee for
the Marshall Plan
Building a strong postwar
military establishment
Birth of the National Committee
for a Free Europe
Page helps found the
Crusade for Freedom
The 1951 and 1952 Crusades
Consultant to the National Security
Council
The American Heritage Foundation
revitalizes the Crusade
Radio Free Europe and the
Hungarian uprising of 1956
Page heads the Crusade for Freedom
Protecting Radio Free Europe
from Fulton Lewis Jr.
Decline of the Crusade for Freedom
Death in September
Endnotes.
Edition Notes
Includes bibliographical references (p. [403]-412) and index.
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| July 29, 2020 | Edited by MARC Bot | import existing book |
| July 29, 2011 | Created by LC Bot | import new book |