An edition of Brilliant marketing: what the best marketers know, do, and say (2009)

Brilliant marketing

what the best marketers know, do, and say

1st ed.

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Cover of: Brilliant marketing by Hall, Richard
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Last edited by ImportBot
December 10, 2022 | History
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An edition of Brilliant marketing: what the best marketers know, do, and say (2009)

Brilliant marketing

what the best marketers know, do, and say

1st ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Pearson Prentice Hall
Language
English

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Previews available in: English

Subjects
Marketing, Success in business, Psychological aspects of Success, Success, Psychological aspects, Success, psychological aspects

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Edition Availability
Cover of: Brilliant marketing
Brilliant marketing: what the best marketers know, do, and say
2009, Pearson Prentice Hall
in English - 1st ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction to marketing brilliance
Have you got the right stuff to be a marketer?
The marketing battleground : past, present, and future
On brands and brilliance : how do they work?
Advertising : the root of the great sales pitch
How to make advertising work
Where to advertise so it reaches the people you want to reach
PR : just give them the facts
Sponsorship : living close to excitement
Design is it!
Direct marketing : the world of measuring results
Customer relations marketing : the people side of marketing
Experimental marketing : using the senses to market yourself
Buzz marketing : when everyone starts talking about you
Digital marketing : nothing will be the same again
Branded entertainment : when programmes and advertising join (and other wacky ideas)
The first steps in creating a marketing campaign
Refining objectives, messages, mood, and attitude
How to write a brilliant marketing plan
How to choose and manage suppliers, agencies, and brilliant people
The ten ways to manage a marketing campaign
Sorry : there's been a budget cut
The art of creative thinking : turning brilliance into reality
How to run a brilliant marketing workshop
Why research can be a rude word when you are trying to be brilliant
As of today, everything's in play.

Edition Notes

Published in
New York, NY

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .H1855 2009, HF5415

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23186975M
Internet Archive
brilliantmarketi00hall
ISBN 13
9780273721239
LCCN
2009011398
Library Thing
9172938

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 10, 2022 Edited by ImportBot import existing book
November 18, 2022 Edited by ImportBot import existing book
August 12, 2021 Edited by MARC Bot import existing book
December 22, 2020 Edited by MARC Bot import existing book
May 15, 2009 Created by ImportBot Imported from Library of Congress MARC record.