It looks like you're offline.
Donate
Change Website Language
Open Library logo
additional options menu
Last edited anonymously
August 19, 2008 | History
Edit

Gerald Zaltman

33 works Add another?

Sorting by Sorted by: Most Editions | First Published | Most Recent | Top Rated | Reading Log | Random

Showing all works by author. Would you like to see only ebooks?

  • Cover of: Consumer behavior: basic findings and management implications

    First published in 1979 4 editions in 1 language — 1 previewable
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Assessing progress on meeting MSI priorities: commentary

    First published in 1991 3 editions in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Pazarlama Metaforlari

    First published in 2017 2 editions
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Innovations & organizations

    First published in 1973 2 editions in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Marketing research: fundamentals and dynamics

    First published in 1975 2 editions in 1 language — 1 previewable
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Processes and phenomena of social change

    First published in 1973 2 editions in 1 language — 1 previewable
    Preview Only

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Broadening the concept of consumer behavior

    First published in 1975 2 editions in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

    First published in 2008 2 editions in 1 language — 2 previewable Cover of edition marketingmetapho00zalt
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Marketing: contributions from the behavioral sciences

    First published in 1965 2 editions
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Unlocked: Keys to Improve Your Thinking

    First published in 2018 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Essential Knowledge for Research in Marketing

    First published in 2050 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Creating social change.

    First published in 1972 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Metatheory and consumer research

    First published in 1973 1 edition in 1 language — 1 previewable
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Metatheory and consumer research, by Gerald Zaltman, Christian R.A. Pinson, Reinhard Angelmar

    First published in 1964 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Seeing the voice of the customer: the Zaltman metaphor elicitation technique

    First published in 1993 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Strategies for planned change

    First published in 1977 1 edition in 1 language — 1 previewable
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Theory construction in marketing: some thoughts on thinking

    First published in 1982 1 edition in 1 language — 1 previewable
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: use of developmental and evaluative market research

    First published in 1989 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: The Use of Development and Evaluative Market Research (Research Program, Working Paper Report No. 89-107)

    First published in 1989 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Assessing Progress on Meeting Msi Priorities (Report No 91-107)

    First published in 1991 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
We need a photo of Gerald Zaltman
Subjects
Marketing, Consumer behavior, Marketing research, Consumers, Diffusion of innovations, Social change, Changement social, Consommateurs, Organizational change, Social Change, Sociale verandering, Sozialer Wandel, 658.8/342, Accounting, Addresses, essays, lectures, Associations sans but lucratif, Business, Changement organisationnel, Commercialisation, Congresses, Consumer behavior--psychological aspects, Consumer education, Consumer protection, Consumers--psychology, Creative thinking
Places
United States
Time
1945-

Lists

Add to List

My Reading Lists:

Create a new list

ID Numbers

  • OLID: OL1192539A

Links (outside Open Library)

No links yet. Add one?

History

Download catalog record: RDF / JSON
August 19, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import